Polestar is a new eco-responsible premium automotive brand that ensures zero impact and zero waste in the ocean and uses no animal hide to create the texture of its seats. Polestar has a number of features such as high performance airbags, a tablet connected to the car and an automatic braking system called ADAS. Polestar places great importance on the quality of the construction of their cars.

We created anamorphic content for the launch of the Polestar 2 electric cars. The pop-up presentation travelled to 5 major Chinese cities. We also developed an interactive system, allowing live photos to be shown on the pop-up via a touch-sensitive tablet.