Production : WB Show
Barco is a global technology leader in the development of visualization solutions for a variety of markets, including events, healthcare and BtoB.
On the occasion of the Infocomm 2021 exhibition, we accompanied the video projector brand to create an immersive gallery paying tribute to the different impressionist paintings. Each season has been designed with the aesthetics of artists such as Van Gogh, Monet or Gauguin in mind, allowing visitors to be immersed in a unique universe. Walking past the silkscreen and digital painting scenes, attendees enter an elegant café, a space co-created by Barco’s G60, G100 and F80 projection series. The smell of coffee and the singing of live singers create a wonderful visual, auditory and olfactory experience.