Estée Lauder has represented excellence in the high-end cosmetics industry since its founding in 1946. More than just a name, Estée Lauder embodies several values and is a reflection of a certain clientele.
In keeping with its image and position, the brand wanted a unique launch for its new Re-nutriv line in Shenzhen, China. Thus, an immersive pop-up store was set up, for which we produced the content.

The gold-clad space was transformed into a real cocoon in the brand’s colors to immerse customers in its universe and give them a real experience.