Porsche Brand Night in Shougang marked the launch of the Beijing International Motor Show. Created by Studio BK, this multimedia show used projections to captivate the audience. This fusion of technology and nature has transformed Shougang Park into a digital jungle, where a retrospective of Porsche models culminates in the launch of the new Macan Electric.
The show took place in an atmosphere both real and unreal, where each Porsche model was enhanced by captivating light effects and visual effects. Visitors were immersed in a world where the past, present and future of Porsche vehicles coexisted. It was a spectacular celebration of luxury and performance, underlining the prestige of the brand.
The show not only showcased Porsche’s iconic models, but also served as a platform to demonstrate Studio BK’s expertise. At Shougang, our master’s degree in multimedia design has enabled us to create an immersive experience that perfectly merges art and technology. The show has become a benchmark for automotive events, setting new standards for brand presentations.
