To launch the new Single Cru collection, Martell organized an event at Château de Chanteloup. It’s an opportunity for guests to discover previously unknown tastes in an authentic atmosphere that showcases the brand’s expertise. Inspired by the winegrowers and the specific characteristics of the terroir, Studio BK created the video mapping projected onto the château’s facade, tinged with references to the brand and retracing its history. The show also included a drone show and a fireworks launch. The dinner took place inside the château, where the space was transformed into an immersive experience.

Studio BK created the video content to accompany an artistic performance orchestrated by the hybrid company.