On the occasion of Watches and Wonders 2023, Roger Dubuis presents its new concept: the hyperfactory.

To highlight their new concept: hyper watchmaking, Roger Dubuis called on Studio BK and WB Show to transcribe the brand’s know-how and innovation through a contemporary and visionary installation.

We emphasized the dimension of “hyper” by creating the video content, the lighting and the synchronization of the water spiral that sits in the center of the booth.