At sunset, in the historic setting of Castel del Monte in Andria, Italy, Alessandro Michele presented his latest collection for the House. A series of constellations illuminated this mystical place, advancing a narrative that spans time. Between shadows and lights, the mannequins wander around the monument creating mysterious silhouettes on the walls. The whole building is loaded with strong symbols, and its position is designed so that on the day of the equinoxes and solstices, the shadows cast by the walls have a special meaning.
The octagon, on which the plan of the complex and its components is based, is a highly symbolic geometric shape: it is the intermediate geometric figure between the square, symbol of the earth, and the circle, which represents the infinity of the sky, and marks the passage from one to the other. A perfect astrological choice to present this new collection. We are pleased to have collaborated with Bureau Betak under the direction of Gucci to create the video mapping on Castel del Monte.
