Customer
Azzedine Alaïa House
Video
Video production : Studio BK
Video capture : Open Clap
Video capture : Open Clap
Expertise
Artistic Direction: Studio BK
Technique: Alabama
Voice-over: Elsa Zylberstein
Technique: Alabama
Voice-over: Elsa Zylberstein
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
Azzedine Alaïa dresses
The house he founded in 1965 presents a new project, called Editions, which revives some of the most iconic silhouettes. In strict compliance with the original model, the workshops of the house will reproduce about twenty cult models created by Mr. Alaïa between 1981 and 2017 that testify to his spirit of innovation. Azzedine Alaïa, a virtuoso of cut, sculpted his dresses on women’s bodies, exalting the sensuality and strength of those who wore his creations.
For this project, Studio BK made a film of the six iconic dresses and a handbag from the House of Alaïa by proposing a micro-mapping projected on the haute-couture creations to reveal their meticulous shapes and perfect lines.