On the occasion of the spring / summer 2023 fashion week in Milan, the German brand About you proposes a show with a very marked universe with urban inspirations, bright colors and a graphic creation that refers to this modern world.
In fact, the brand has created an AYFW village in the large Zona Farini, on 15,000 square meters. In the middle of this village is a 20 meter high scaffolding tower, dressed with giant screens for which we had the pleasure to create video content.