The immersive Fendi experience “Hand in Hand, a Celebration of Excellent Craftsmanship”, designed by Bureau Betak, highlights the traditional skills of Italian artisans.

Initially presented in Rome, the touring exhibition is now being held in Omotesando, Tokyo.

Featuring the iconic Baguette and Peekaboo bags, the exhibition is structured around several rooms, creating a journey through bag-making, like a simulation of a design workshop.