Fendi, the Italian brand of luxury ready-to-wear, opens the doors of the Palazzo della civiltà italiana in Rome to present the Hand in Hand exhibition. The project is a showcase of the ancestral heritage and traditional know-how of Italian craftsmen and their passion to transmit their arts to new generations.
An immersive journey punctuated by photos and video documentaries to grasp the artistic universe of Fendi, their mastery and the creative process behind the exclusive versions of the Baguette slit bag
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Rome
Fendi – Hand in Hand – Tokyo
Customer
Fendi
Video
Local production: K2 Japon
Video Content: Studio BK
Video production: WB Show
Expertise
Set design & Production : Bureau Betak
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
Fendi – Hand in Hand – Tokyo
The immersive Fendi experience “Hand in Hand, a Celebration of Excellent Craftsmanship”, designed by Bureau Betak, highlights the traditional skills of Italian artisans. Initially presented in Rome, the touring exhibition is now being held in Omotesando, Tokyo. Featuring the iconic Baguette and Peekaboo bags, the exhibition is structured around several rooms, creating a journey through bag-making, like a simulation of a design workshop.
